Applications are scored against assessment criteria for each category then ranked with recommendations reported to Light Regional Council within budget and resource allocations.
| Criteria | Details |
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| General | Applicant: - discusses the proposed event with Council staff
- demonstrates aspects of financial sustainability
- demonstrates strategic alignment to Government and regional plans
- demonstrates organisational capacity to deliver the event
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| Community Pride | The event: - connects the community and its people
- contributes to a quality lifestyle in Light Region
- attracts community participants
- impacts development within the community
- partners with community organisations/sporting organisations that will complement or add on to existing services and resources
- alleviates isolation and provides access
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| Calendar Fit | The event: - contributes to the Light Region annual event calendar
- is progressive, unique, or innovative
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| Responsible Events | The event: - secures additional funding sources
- engages an experienced committee or consultant to deliver the event
- is financially accessible to patrons
- is inclusive and physically accessible to all patrons
- manages and reduces environmental impact through sustainable practices
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| Brand Alignment | The event: - details how marketing and media plans will increase Light Region brand awareness
- details how the event’s theme aligns with a Light Region brand to support a unified brand identity
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| Economic Impact | The event: - uses local suppliers
- encourages visitors to spend their time and money in Light Region
- promotes the event locally or regionally
- promotes the event nationally or internationally
- is a regional, national, or international based event / series
- receives significant media exposure
- attracts visitors to Light Region
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| Regional Dispersal | The event: - demonstrates activation of multiple spaces and places
- disperses attendees across different Light Region communities
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| Destination Profile | Light Region destination profile elements are incorporated in: - event marketing plan / planned advertising
- event participant information packs
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| Appeal to Target Markets | The event: - identifies and demonstrates an understanding of the needs, wants and motivations of the target market/s for the event
- uses a variety of methods to tailor marketing specifically for the target market/s for the event
- aligns with a Light Region brand message and theme
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