Light Country - Get Closer
The vision for the destination brand Light Country is:
To be known as a generous country community where visitors can connect with the past and the present and create lasting bonds with our people and places.
The brand values for Light Country are:
- People: We are a big-hearted community and care for one other.
- The Land: We respect the Traditional Owners and how our homeland provides for us.
- Heritage: We celebrate our ancestors and uphold our traditions.
- Diversity: We believe variety is what makes our community stronger.
- Honesty: We are genuine.
The positioning statement for the Light Country destination brand is:
Light is a closer connection to the country.
The tagline for the Light Country destination brand is:
Get Closer.
This tagline can then be extended to reflect the region’s offerings such as the following examples:
- Get closer to history
- Get closer to the open road
- Get closer to your ancestry
- Get closer to gourmet
- Get closer to McLeod’s Country
For prospective residents:
- Get closer to belonging
- Get closer to connection
- Get closer to home
For potential investors and/or business operators:
- Get closer to opportunity
- Get closer to success
- Get closer to invention
Light Country Destination Brand Guidelines
Light Country destination brand logos and brand mark files are available by contacting the Light Regional Council Economic Unit on 08 8525 3200.